For B2B SaaS with complex products

SaaS Certification That Stops Churn at the Root.
Your Users Don't Leave Bad Products. They Leave Products They Never Truly Learned.

Certifly turns real product usage into professional certifications your users actually want to complete. AI-powered. Embedded in your SaaS. Live in minutes, not months.

Free early access. No credit card. Launching Q2 2026.

📊 Your SaaS Dashboard

Campaign Performance
Active Users
2,847
Feature Adoption
23%

🎓 Certification Progress

Marketing Analytics Specialist
Audience Segmentation
Campaign Setup
ROI Analysis
Advanced Attribution
Final Assessment
🔗 Share on LinkedIn
Works with any web SaaS:
ReactVueAngularSvelteAny SPA

The $1.6 Trillion SaaS Churn Problem Nobody's Actually Solving

Here's what's really happening inside your SaaS right now.

80%

of your features are invisible

Your users live in 3-4 screens. The other 80% of what you built? They don't know it exists. They never will — unless something changes.

5-7%

monthly revenue lost to churn

Not because the product failed. Because users never reached the moment where your product becomes indispensable to their workflow.

3%

product tour completion rate

You spent $50K/year on onboarding tools. Users click "Skip" on every tooltip. The onboarding nobody asked for, solving the problem nobody has at that moment.

Product tours teach users where to click. But nobody churns because they couldn't find a button. They churn because they never understood why your product matters to their career.

Product Tours Failed.
Embedded Certification Doesn't.

Product Tours (Old Way)Certification (Certifly)
Motivation"I have to do this""I want this on my LinkedIn"
DepthSurface: click here, then hereDeep: understand the domain, prove mastery
Completion~3%30–60% (credential programs avg)
Retention impactMarginalStructural — user becomes invested
Marketing valueNoneEvery certificate shared = free impression
Setup effortManual tour buildingAI auto-generates from your product
Salesforce didn't reduce churn by building better tooltips. They built Trailhead — and created 6 million certified professionals who will never leave. Certifly gives every SaaS that same superpower.

The secret isn't teaching people how to use your product. It's teaching them to master the domain your product serves — and giving them a credential that proves it.

Live in Minutes. Not Months.

Three steps from install to your first certified user.

01

Install in 3 Lines of Code

Add our lightweight SDK to your SaaS. Under 30KB. Zero impact on performance. Works with any web framework.

<script src="https://cdn.certifly.tech/v1/certifly.min.js"></script>
<script>
  Certifly.init({ apiKey: 'cf_live_xxx' });
</script>
02
🤖

AI Maps Your Product & Generates Tracks

Our AI observes your product's structure, understands your domain, and suggests a complete certification track — checkpoints, quizzes, and all. You review and publish.

03
🎓

Users Get Certified. You Get Retention.

Users complete checkpoints through real usage. Pass knowledge quizzes. Earn a professional credential they share on LinkedIn. You get users who deeply understand — and never leave — your product.

No instructional design team. No LMS license. No months of content creation.

Everything You Need to Turn Your SaaS Into a Certification Authority

The Engine

AI-Powered Track Generator

Our AI analyzes your product and generates professional certification tracks automatically. Domain-focused, not tool-focused. Your users become industry-certified through your product.

Replaces $15,000+ instructional design cost
The SDK

Embedded Certification Widget

Lightweight JavaScript SDK embeds directly in your SaaS. Progress tracking, checkpoint validation, quiz engine — all inside your product. Zero friction.

Replaces $1,000+/mo LMS licenses
The Credential

Verifiable Professional Certificates

Shareable on LinkedIn. Publicly verifiable. Branded with YOUR domain authority. Not a gamification badge — a career-advancing professional credential.

Each share = organic brand impression
The Intelligence

Engagement Analytics Dashboard

See exactly where users get stuck, which features are undiscovered, and which paths drive retention. Data you've never had before.

Better signal than NPS or usage analytics
AI Track Generation — $15,000 value Embedded Certification SDK — $12,000/yr value Verifiable Certificates — priceless for brand Engagement Intelligence — $6,000/yr value
$33,000+/year in value
Early Access: Free during beta → then starting at $299/mo

Lock in founding member pricing. Limited spots.

What Does "Certified" Look Like for Your Users?

Marketing Analytics

Certified Performance Marketing Analyst

Campaign attribution, ROAS optimization, audience analysis

→ Users adopt 3x more advanced features and share credentials with 500+ connections
HR Tech

Certified People Operations Specialist

Compliance workflows, org design, data-driven HR

→ HR managers become internal advocates, driving seat expansion
DevOps / Infra

Certified Cloud Infrastructure Engineer

Deployment strategies, monitoring, incident response

→ Engineers build professional identity around your platform
Fintech

Certified Financial Operations Professional

Reconciliation, reporting standards, audit readiness

→ Finance teams standardize on your tool as "the certified platform"

You don't need to create the curriculum. Our AI reads your product, understands your domain, and suggests the certification track. You just review and publish.

Why This Works (And Why Now)

📈 The giants already proved it

6M+ Salesforce Trailhead certified professionals

HubSpot Academy grads show 2x higher retention

AWS cert holders spend 3x more on AWS services

They proved certification drives retention and expansion. They just spent $50M+ building it. Certifly makes it accessible to every B2B SaaS.

🔮 The market is ready

Professional credentials are replacing vanity metrics. Audiences demand proof of expertise. The same shift is happening inside SaaS: users want certifications that advance their careers, not gamification badges that don't.

⚙️ Built for real SaaS teams

  • AI-first: certification tracks generated in minutes
  • SDK under 30KB — your product won't slow down
  • Privacy-first: we capture structure, never user data
  • Works with React, Vue, Angular, or any web app

Frequently Asked Questions

Appcues and Userpilot are product tour tools — they show users where to click. Certifly is a certification platform — it makes users want to master your domain. Product tours have ~3% completion rates. Professional certification programs have 30-60%. The difference? Motivation. Nobody puts "completed onboarding" on their LinkedIn. They will put "Certified Marketing Analyst" on their LinkedIn.
Traditional LMS platforms are external — users leave your product to learn about your product. They cost $1,000+/month and require instructional designers. Certifly is embedded inside your SaaS, AI generates the certification tracks from your actual product, and setup takes minutes — not months.
No. Our AI analyzes your product's structure and domain, then generates a complete certification track — checkpoints mapped to real features, quiz questions about domain expertise, and professional credential language. You review, tweak, and publish.
The SDK is under 30KB gzipped — smaller than most analytics scripts. It observes passively, batches events, and uses zero-impact DOM observation. We benchmark against Largest Contentful Paint to ensure your product's performance is never affected.
No. Gamification (badges, points, leaderboards) relies on extrinsic motivation — it works short-term and fades fast. Professional certification relies on intrinsic motivation — career growth, peer recognition, and expertise validation. People don't put badges on their resume. They put certifications.
The SDK installs with 3 lines of code. Our AI then observes your product for a few days and generates a certification track suggestion. You review, customize if needed, and publish. Most teams go from install to live certification program in under a week.
They get a verifiable professional credential with a unique URL, shareable on LinkedIn with one click. The certificate page is branded with your company as the certifying authority — positioning your SaaS as the industry standard. Every share is organic marketing.

Stop Losing Users to Features They Never Discovered.

The first SaaS companies to offer professional certification will own their categories. Your users are already looking for credentials that advance their careers. The question is: will they get certified through your product — or someone else's?

Founding members get free access + priority onboarding. No credit card. No commitment.